Business & Marketing: Strategic VS Tactical Thinking

Do You Have A Business Marketing Strategy?

Chess Game
Chess, the ultimate game of strategy

Heck, I know you want to answer yes, but do you really? If you’re like 99% of businesses out there, then you don’t – especially in Zimbabwean business.  The consequence is that you’re tactical in your approach to business. That means you’re episodic, random and uncoordinated about the way and the sequence of your marketing activities.

In fact, when I talk strategy to most entrepreneurs one thing is abundantly clear –

They don’t know the difference between strategy and tactics

Do you? Here’s why this is SUPER vital if you’re interested in more than just survival. Continue reading “Business & Marketing: Strategic VS Tactical Thinking”