Zim Adverts

You can tell a lot about an industry by watching how the various players advertise.If you’re looking at starting a business in a particular industry, this is a great way to start your research. A companies advertising can reveal

• How the perceive themselves and how they want to be perceived
• Their pricing strategy
• What sort of advertising budget they have
• How they are attempting to differentiate themselves
• What their competitive advantages are
• How strong their marketing is
• and much more

I’ve been collecting newspapers adverts as a hobby (obsession) for a long time, and for longer still, I’ve wanted to create a platform online that will allow entrepreneurs, marketers and more to go through these adverts in an easy to browse sort of way. This is the start of that. Enjoy.

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