When times get hard, people get desperate – and desperation rarely leads to smart decision-making. When businesses struggle financially, marketing tends to suffer in two scary ways Continue reading “No Silly, Not Everyone Is Your Customer”
Let me show you what your market looks like – percentages may vary here and there, but not by much. This is a break down of the segments you’re currently marketing to.
- 3% of your market are looking to buy your product RIGHT NOW. They are searching the Herald classifieds, going through Dipleague, asking friends and ‘Googling’ for your product. They will buy, from you or someone else, but they will definitely buy.
- 6% are open to buying but not actively looking to buy now. They can probably be easily influenced with a good offer.
- 30% Maybe interested, but are not Continue reading “Marketing Advice: Use Bad News & Good Aim”