Internet, Facebook, Cats & Hot Babes

Mwa internet, mwa!
Mwa internet, mwa!

People love the internet. More than almost anything we love the internet. All our favorite websites, apps and services depend on it, so increasingly it’s where our attention is migrating to. And where our attention goes, our dollar goes. Away from print magazines and newspapers, away from traditional broadcast TV, away even from giving undivided attention to our loved ones.

Internet Addiction Disorder…it’s a real thing!

Teens and 20 something year olds in the UK are now spending almost 30 hours a week online. THIRTY HOURS!! And you can bet they’d do the same in Zimbabwe if they could afford it. Fact is, Internet access in Zimbabwe is still too pricey for some.

 

Here look at this cute Continue reading “Internet, Facebook, Cats & Hot Babes”

How To Create Awesome Social Media Content, Or Else…

awesome social media

Offline, invisibility is a problem you can throw money at. Money to Interrupt and disturb your way into the attention of your market. There I am, reading the latest on Government’s “amazing plans” for economic turnaround or about Phillip Chiyangwa’s plan to become the next ZIFA Chairman, then boom, your full page ad is in my face – ” Cheapest Whatsapp Bundles on Earth -Buy Now!”. Maybe this time you can distract me from the news story, long enough to sell me something.

It doesn’t work as well as it used to.

Heck even in Zimbabwe, this Continue reading “How To Create Awesome Social Media Content, Or Else…”

Social media: Helpful vs Hypeful

I’m often asked how to really make social media work. How to turn the opportunity into something of genuine value for a business.

Listen carefully…

The real key to social media strategy is to be helpful, not hype-ful. Relevant, not irreverent. Design your marketing to make a contribution, not simply a controversy.

You can get a lot of likes doing all sorts of things online, but the smart marketer must see beyond likes. He must see a person, who needs his help, and whose problem he is willing to care about.

#socialmedia

3 Ways To Not Be Boring & Why It Matters in Online Marketing

bored
Ah…your business is so boring

Good marketing and boring, don’t mix, but Social media in particular, really hates boring. Social media platforms are designed to make sure boring sinks to the bottom, and remarkable rises to the top. Both Google and Facebook work that way. Twitter works that way – heck, life works that way. If you’re going to be visible on social media, you’re not going to do by being boring.

If you’re the only one talking about your product, then that’s a monologue – and Facebook, Continue reading “3 Ways To Not Be Boring & Why It Matters in Online Marketing”

Social Media & The Most Beautiful Woman in The World

WomanSocialNetworkI stumbled upon a movie fan page on Facebook the other day that reminded me of the most beautiful woman in the world, and coincidentally, something rather important for big (and small) businesses wanting to leverage social media in Zimbabwe today. Ever asked yourself, who is the most beautiful woman on planet earth ‘besides your wife – of course’?

In my early twenties, that question was authoritatively answered for me.

Of all the female stars in all the movies Continue reading “Social Media & The Most Beautiful Woman in The World”

3 Things Every Entrepreneur Needs To Know About Social Media Marketing

3 important thingsOne of the main reasons entrepreneurs fail to make effective use of social media  is that it’s so new. The text books and vast majority of marketing courses  in Zimbabwe, just aren’t teaching this stuff. The result? A marketing degree/ certificate/ diploma without even a basic understanding of the single most important marketing medium in the world – Social Media.

Doesn’t make sense.

Now there’s a lot to learn if you’re going to be truly effective in social media and gather hundreds or thousands (or much more) of people who genuinely follow you (not just like you). However, there are 3 things that if you don’t understand anything else, you should at least understand these 3 things;

1) Social Media is for heretics. If your message is the same as your competitor’s, forget about social media. What you need to do is Continue reading “3 Things Every Entrepreneur Needs To Know About Social Media Marketing”

Social Media and that Horrible ‘P’ Word

Developing a powerful presence in the social media space is not an event, it’s not even a campaign. It’s a process, it’s long term. It’s not a matter of launching a Facebook fan page as much as it is about developing a mindset and cultivating a following, and building a tribe and other boring things that will require the Horrible ‘P word’.

Before I talk Continue reading “Social Media and that Horrible ‘P’ Word”

People Know Better Than Businesses…Zimbabwe Facebook Marketing

Recently in a report on the use of Google Plus (and other Social Media) in Zimbabwe, I was listed as a ‘Notable User’ for both Facebook and LinkedIn. Since then I’ve had more emails than usual asking for my advice on how local businesses can make better use of Social Media (especially Facebook) in Zimbabwe.

People adapt to new social trends much faster than 99% of businesses do. They’re faster to get on Facebook, faster to understand the platform and to learn how to use it effectively to connect and convince.

This is fantastic news.

See even though Social Media is changing the world and now marketing together with it, your businesses competitors have no idea how to use it effectively. Heck, even most of the so-called Social Media marketing experts in Zimbabwe, are lost – they just don’t know it (but that’s another post).

So what do normal people know about Marketing on Facebook that Businesses don’t?

Normal, none-amateur marketing, everyday people, know that Facebook, is about conversation and connection – not advertising and selling. No one is logging in to see your self promotional posts (adverts).

No one.

See your market is having a conversation. They’re talking about their frustrations, they’re sharing ideas, they’re recommending resources, they’re asking each other for advice. Your goal is to get involved in the conversation and over time become a trusted voice to the people with in that community.

  • Not to spam my news feed with your latest greatest offer, every single day, several times a day.
  • Not about getting me to like your page and treating me like yet another number (Did you know that most people who like a Facebook fan page will never again return to it?)
  • Not to stuff my inbox with your amazing new product, that you have no real idea if I’d be interested in or not

Not about

Sure you’ll get a couple of responses if you do that, but you’ll never build an authoritative presence, you’ll never be the most trusted advisor in your market. You’ll just be yet another guy/business who also sells product x. Nothing and no one special.