Recently in a report on the use of Google Plus (and other Social Media) in Zimbabwe, I was listed as a ‘Notable User’ for both Facebook and LinkedIn. Since then I’ve had more emails than usual asking for my advice on how local businesses can make better use of Social Media (especially Facebook) in Zimbabwe.
People adapt to new social trends much faster than 99% of businesses do. They’re faster to get on Facebook, faster to understand the platform and to learn how to use it effectively to connect and convince.
This is fantastic news.
See even though Social Media is changing the world and now marketing together with it, your businesses competitors have no idea how to use it effectively. Heck, even most of the so-called Social Media marketing experts in Zimbabwe, are lost – they just don’t know it (but that’s another post).
So what do normal people know about Marketing on Facebook that Businesses don’t?
Normal, none-amateur marketing, everyday people, know that Facebook, is about conversation and connection – not advertising and selling. No one is logging in to see your self promotional posts (adverts).
See your market is having a conversation. They’re talking about their frustrations, they’re sharing ideas, they’re recommending resources, they’re asking each other for advice. Your goal is to get involved in the conversation and over time become a trusted voice to the people with in that community.
- Not to spam my news feed with your latest greatest offer, every single day, several times a day.
- Not about getting me to like your page and treating me like yet another number (Did you know that most people who like a Facebook fan page will never again return to it?)
- Not to stuff my inbox with your amazing new product, that you have no real idea if I’d be interested in or not
Sure you’ll get a couple of responses if you do that, but you’ll never build an authoritative presence, you’ll never be the most trusted advisor in your market. You’ll just be yet another guy/business who also sells product x. Nothing and no one special.