It’s not everyday you come across a vendor that draws a crowd and gets people pulling out their phone cameras. This particular Rasta Carrot seller does just that. Of you don’t speak Shona, you won’t understand a word, but this guys strategy has made him Zimbabwe’s most famous vendor!
Shona, like most local businesses and brands is dying, it’s a fact. I could give you 100 reasons, but they’d all be summed up in one word…relevance. Shona is just not relevant anymore and understanding why, might just save your business from the same fate.