Dear Entrepreneur, Are You Afraid Of Shadows?

fear of shadowsSciophobia or Sciaphobia is the Fear of shadows, which sucks as far as phobias go, since shadows are everywhere you go. This fear of shadows is quite different to other phobias though, and that’s what makes it so interesting (to me). You see, unlike the Algophobia- Fear of pain, Altophobia- Fear of heights, or Iophobia- Fear of poison, Sciophobia is the fear of something that presents no actual danger – at all! That’s what got me thinking about you and your business.

As entrepreneurs we often fear things that present no real danger.

Fear is a terribly unhealthy use of your imagination. Consider that in the hands of the right mind a little Continue reading “Dear Entrepreneur, Are You Afraid Of Shadows?”

Marketing To Crazy People.

Heeellllp, a long word!

Hippopotomonstrosesquipedaliophobia is a new kind of crazy for me. Hadn’t heard of it until just this morning. Hippopotomonstrosesquipedaliophobia is the irrational fear of (wait for it)…Long Words. Yes, you read right.Turns out that same feeling you get when you’re on stage to give a speech you’ve forgotten, seconds away from embarrassing yourself in front of important people, that’s what some people feel when they encounter a long word. I know, Laugh Out Loud right?

It’s a weird phobia, maybe not as weird as Continue reading “Marketing To Crazy People.”