So why does anyone follow a leader? Because the leader needs followers? Why do people buy from a business? Because the business needs customers?
Big Fat No.
People follow when they have become convinced that following the leader is the best possible thing they can do for themselves. We buy when we have come to believe that what we have in our pocket is not as valuable as what you have in your shop.
People are selfish like that – all people, including you. Good marketers, leaders – effective influences of every kind have come to understand it, and to love it.
“I began revolution with 82 men. If I had to do it again, I could do it with just 10 or 15 and absolute faith. It does not matter how small you are if you have faith and plan of action.”
This is how movements begin – power brands are Continue reading “Fidel Castro's Advice for Your Business”