Everyday in Zimbabwe, and really, all across Africa, businesses are finally waking up to the opportunity of social media marketing. Facebook especially. Problem is, most people and companies just have no real clue about how it really works, so that even large brands with large followings on Facebook or Twitter for example, just don’t really see much in the way of bottom line results. So…what to do? How does it work? What’s the best strategy? Continue reading “How Social Media Marketing Works”