One of the main reasons entrepreneurs fail to make effective use of social media is that it’s so new. The text books and vast majority of marketing courses in Zimbabwe, just aren’t teaching this stuff. The result? A marketing degree/ certificate/ diploma without even a basic understanding of the single most important marketing medium in the world – Social Media.
Doesn’t make sense.
Now there’s a lot to learn if you’re going to be truly effective in social media and gather hundreds or thousands (or much more) of people who genuinely follow you (not just like you). However, there are 3 things that if you don’t understand anything else, you should at least understand these 3 things;
1) Social Media is for heretics. If your message is the same as your competitor’s, forget about social media. What you need to do is Continue reading “3 Things Every Entrepreneur Needs To Know About Social Media Marketing”