Dear Entrepreneur, Are You Afraid Of Shadows?

fear of shadowsSciophobia or Sciaphobia is the Fear of shadows, which sucks as far as phobias go, since shadows are everywhere you go. This fear of shadows is quite different to other phobias though, and that’s what makes it so interesting (to me). You see, unlike the Algophobia- Fear of pain, Altophobia- Fear of heights, or Iophobia- Fear of poison, Sciophobia is the fear of something that presents no actual danger – at all! That’s what got me thinking about you and your business.

As entrepreneurs we often fear things that present no real danger.

Fear is a terribly unhealthy use of your imagination. Consider that in the hands of the right mind a little Continue reading “Dear Entrepreneur, Are You Afraid Of Shadows?”

Personal Awareness…Phillip Chiyangwa, A Genius?

Phil "Dollar" Chiyangwa

Besides vision and self-confidence, the next most important attribute of an entrepreneur is self-awareness. Hands down. There just comes a point, a place where you realize that your biggest obstacle to the next level is not the wretched economy, your selfish none paying clients, President Mugabe or the witch doctor your evil aunt hired to kill your business. It’s you.

Yes YOU.

If you’re observant and aware, you’ll start to notice patterns of behavior, limiting beliefs, upside down values that are actually blocking your own success, no matter how hard you work. You consciously desire one thing, but you’re subconsciously programmed to produce a different result. Self sabotage.

But self-awareness goes beyond just exposing your own mental/ emotional limitations. Self awareness can also help you discover your genius – your inner Einstein – Like Phillip Chiyangwa. Continue reading “Personal Awareness…Phillip Chiyangwa, A Genius?”

"Sorry, We Dont Do That Here!"

“Sorry, I don’t do that”.

Smart entrepreneurs say that a lot. Why?

Because knowing what you don’t do is smart business and it’s smart resource management. It’s often a good sign of a healthy business, of a good strategy, of a disciplined individual.


Because you cant be clear on what you do do, if you’re not clear on what you don’t. You cant be focused on what you will do, if you’re not sure what you wont.

It’s why you need a Unique Selling Point (USP). Because it tells people what you do (and therefore what you don’t).

Your ‘To Not Do’ List is almost as important as your ‘To Do’ list. It informs you on what is opportunity vs distraction. It reminds you of why you do do certain things…for example

Lets say you’re a marketing consultant and i ask you to help me with a business plan. If you say “Sorry Max, I don’t do that”, what’s my next question?

“Well, Why Not Bob?!”

Of course your answer needs to be better than “just because”. If you’ve actually thought it through, then it will reflect focus and even insinuate expertise.

People disciplined enough to not do certain things are often paid more, trusted more and referred more. I mean would you hire a consider a brain surgeon who is also a master pediatrician, gynecologist, psychologist and basketball star?

Or would you prefer the Brain surgeon who says “No, i don’t have anytime for that other stuff…, my passion is brain surgery – nothing else”.

Sure it may seem like his missing out on all those other ‘opportunities’ coming his way, but his not. He’s just focused…and therefore more credible and likely to deliver well.

So what don’t you do? Go on, make a list.

Oh, by the way, besides knowing what your business doesn’t do, it’s worth developing a personal productivity ‘To Not Do List’. Tim Ferriss offers a few ideas for you – Here are a few of my favorites (partly because I’ve been there).

  1. Do not e-mail first thing in the morning or last thing at night.
  2. Do not agree to meetings or calls with no clear agenda or end time
  3. Do not check e-mail constantly — “batch” and check at set times only

See the full article here