Guessing, that’s what’s driving your marketing costs up so high.
When you advertise in the Daily News, News Day, Herald newspapers, probably way less than 10% of the people who see your advert are actually in your market.
Most people couldn’t careless about your product, they won’t even read past your headline.
Of those who actually read it, some can’t afford you, many simply don’t consider you credible, affordable and some prefer your competitor’s offer. Continue reading “Why Is Marketing So Expensive? Don't Guess!”