Back to School in Zimbabwe, have you seen the newspaper adverts? All great examples of the marketing myopia in Zimbabwe’s advertising industry. I’ve written about before, but in case you don’t know, Marketing Myopia is what happens when marketers Continue reading “Back To School Copy Cats – Myopic Marketing”
Just Because No One Else Is Doing It…
Just because it’s never been done before doesn’t mean you’ve got a good idea.
There’s a lot more to creativity in business than simply doing something new or ‘fresh’.
There are 3 things you’ve got to keep in mind when you’ve just come up a revolutionary, never been done before, million dollar idea; Continue reading “Just Because No One Else Is Doing It…”
Creative Business Cards You Won't Forget
Every decent marketer or entrepreneur knows just how unprofitable it is to be easily forgotten. The problem is that few know how to be remembered. Do you? Continue reading “Creative Business Cards You Won't Forget”