So where and what are the best business opportunities for entrepreneurs in Zimbabwe? Usually i have three answers to that question…but today, just one really important one. But you might not like it…
Opportunities are everywhere in Zimbabwe. Opportunities to make money make a difference, make a living – make whatever. The problem is not the lack of local business opportunities; it’s your inability to see them. Fortunately, that’s not as hard as it seems, once you know how.
Business is a test. Few realms of endeavour will have you encountering as many challenges, and in Zimbabwe – much more so. 2012 for example was a heck of a hard year for many. However there is a difference between what is hard and what is impossible.
‘Hard’ is a measure of difficulty. A measure of the effort it’s going to take to get through to the other side. Hard is a test – hard times show you what stuff you’re made of, what makes you tick, how much you want it. However, let’s be clear, If something is Continue reading “How To Change An Impossible Situation”
Church leaders like Emmanuel Makandiwa and Urbert Angel who have massive followings in Zimbabwe can teach you a little something about business. I’m not talking about the controversial stories of flamboyance and so on – that’s a debate for another day (maybe another website), I’m talking about the way they move people.
See if instead of seeing clients as just buyers of your product, you saw them as actual people, with beliefs, values and a world view that shapes how they live, you may actually become empowered to lead them.You might shape your marketing material so that it answers the questions they’re really asking, meeting the needs that really nag them.
You would build your brand, your message and your whole business around a powerful and exciting Gospel (good news) that matches the world view of the people you need to influence.
Maybe you would see that a nice looking logo and great signage is really just a very small part of what it takes to build a brand. It’s about reaching the market on a deep, emotional almost spiritual level. It’s about positioning yourself as not just another solution, but the only viable option, THEE man of God, so to speak.
Makandiwa has done this masterfully (yes by the power of the Lord, i hear), but the principles stands. And in a religious country like Zimbabwe with a pastor just around every corner, the value of being seen as thee man of God, thee solution, thee best option has never been higher.
Watched the Avengers movie? The heroes (as usual) had to face incredible odds to save the world from wicked alien forces. Awesome stuff. One of my favourite parts was when Loki (the villain) says to Tony Stark (Iron Man), “I have an army”. Tony Stark replies confidently, Continue reading “Where’s Your Hulk?”
Just because your competitor is bigger than you are, doesn’t mean they’ve won. It just means they have an advantage or two, so do you. You might have to work a little harder to out smart, out market and out perform them, but it’s possible if you’re strategic enough.
What are the best business opportunities in Zimbabwe right now? It’s a question I’m asked almost every week. There are at least 3 answers – equally accurate, but not equally useful.
The first is a template response, which will basically list for you the most commonly known business opportunity areas in Zimbabwe.
Mining for example – Gold, Chrome, diamonds etc.
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Mining is a golden opportunity in Zimbabwe for entrepreneurs and investors – but you already knew that right?
Problem is, Mining is only an opportunity for you is you have money, a lot of it to get started. It’s capital intensive to identify, purchase then actually dig and eventually profit from what you find in mining.
A good many Zimbabweans joined the ‘gold rush’ (or diamond rush) and bought mines in a hurry, only to find that they couldn’t afford to dig. Eventually, many are forced to sell it off to someone with the capital, often time, without much (any) profit from the whole transaction.
Answer number two is more useful to you…but no one wants to hear it, because it’s work. The worst kind. It’s the kind of work men fear most, involving the use of the brain, not the hands!
How do you find a business opportunity in Zimbabwe? My best answer is that ‘it depends’.
Depends who you are. An opportunity for you may not be one for you.
Depends what you have. You may not have the access or the assets to take advantage of the same opportunities as I do.
If that sounds like I’m answering a question with a question, it’s because I am. The question of what are the best business opportunities in Zimbabwe is best answered by the question
If you force my hand though, I’ll give you another answer though. A simple formula for finding any opportunity anywhere.
Ask yourself these 3 questions
What do people In Zimbabwe want That I Can supply competitively? Don’t ask what do people need, because we don’t always buy what we need, we buy what we want. Many Zimbabweans spend more on entertainment than they do on many things you may think they need (education and self-improvement, Health matters, home maintenance etc).
What are Zimbabwean businesses selling and can I help them sell better or can I out sell them? This is great if you’re the really entrepreneurial type and understand the power of marketing. To find out what people are selling, buy a week’s worth of newspapers and look for trends. What products are advertised the most. What kind of ads? What are they saying. I’ll go deeper into this another time.
What do people want that they can’t get a satisfactory solution to right now? If you can find this, you’ve found a golden opportunity. It’s means that you’ve acknowledged the presence of competition, but that you may be able to offer a better solution.
That’s it, well not quite…there is another option for finding business opportunities in Zimbabwe…
Let Me Find Business Opportunities FOR You!
If you’re interested in a more risk free and ‘real world’ answer to the question of business opportunity, I have another answer for you. It’s reliable and pretty easy (no real work involved on your part). It’s a unique method that will uncover the specific and actionable opportunities you’re probably after. It’ll cost you $180, but well worth it for the right person. If that sounds like too much to pay for good information, you’re almost certainly wouldn’t be able to take advantage of the opportunities if i gave them to you free.
If you’re interested, let me know, I’ll tell you how it works.