3 Ways To Not Be Boring & Why It Matters in Online Marketing

bored
Ah…your business is so boring

Good marketing and boring, don’t mix, but Social media in particular, really hates boring. Social media platforms are designed to make sure boring sinks to the bottom, and remarkable rises to the top. Both Google and Facebook work that way. Twitter works that way – heck, life works that way. If you’re going to be visible on social media, you’re not going to do it by being boring.

If you’re the only one talking about your product, then that’s a monologue – and Facebook, Continue reading “3 Ways To Not Be Boring & Why It Matters in Online Marketing”

Fidel Castro Slept With 35000 Women..Share, Re-Tweet!

fidel_castro womenSo turns out Fidel Castro slept with more than thirty-five thousand women! Wow. No, i mean yuck!

Clearly the man had a problem in the lust department. I’m sure we all (men) feel very sorry for him – i mean who could want such a thing!

Poor guy.

But what if it had been only 3 or 4 women? Or even just 10?

Well, then i Wouldn’t be talking about it and if i was, you wouldn’t care. After all, no one cares about the ordinary, mundane stuff. its boring. forgettable.

So, did your marketing only sleep with 3 women?

If so, you won’t get anyone sharing or retweeting it. You’re just like everyone else.

But if you’re doing ‘Fidel Castro marketing’…

Anyway, just thinking.

Why I Hate 'Tawanda' – And How To Be Rememebered

Boring-church-serviceI hate “Tawanda”, and “Tendai” and “John Smith”. No, not Tawanda Nyambirai from TN Holdings or Tendai X from wherever – not the people, the names.

I’d bet there isn’t a more common name in Zimbabwe than Tawanda except maybe Tendai. They’re just too common, and common means average and average means boring and boring means easily forgotten. ‘Tawanda’ might be a great guy (all one million of them), but Tawanda is exactly the opposite of what you want for our business.

Boring is easily forgotten. It’s expensive to build a brand around boring…it’ll take a lot more time and money to be remembered, to stand out, to be remarkable.

Think about it

Too many Zimbabwean entrepreneurs right now starting Tawanda businesses, selling Tawanda products and creating Tawanda marketing. I hope you’re not one of them. I’m busy going through everything around me now getting rid of anything that’s ‘Tawandarish’. You should too.

Oh. and if you’re name is Tawanda, no offense! I mean it’s a lot better than being a Lucifer. 

Oh and could have chosen any common name for this purpose – for example “Max” is one of the all time most popular dog names in the world, not flattering! However – “Tawanda” for those who don’t speak Shona, actually means “there’s a heck of a lot of us”. When it comes to your business, you want to be able to say “There’s no one like us”.