What kind of first impression do you make?
- If i bump into you for the first time today, what would i think?
- Would i be impressed?
- Or completely unmoved? Continue reading “A Business Lesson From Phillip Chiyangwa”
“If You’re Not Building A Brand…”
I speak to as many as 10 – 20 entrepreneurs a week (I used to do that many daily). 9 out of 10 have no idea what marketing really is. Sure they all advertise in the Herald, email Dipleague, throw fliers around, word of mouth and what not… but I’ve yet to meet one whose results can’t be doubled, just by changing their marketing approach. Listen…here’s a fact: Continue reading “Zimbabwe Business: "If You're Not Branding Your Business…"”