You’re developing a “great new app” but I use a basic feature phone?
You’re putting up Bill boards in Borrowdale but I live in Hatfield?
You’re charging too little for me to believe it’s good quality?
You’re distributing fliers outside Chicken Inn, But I eat at Mugg & Bean
You’re taking out full-page adverts, but I don’t read the newspaper
You’ve got fancy flash animation on your website, but I surf with my phone (can’t see them)
i could go on and on…
What if you’re talking to me like a 50-year-old man, but I’m really, I’m an 18-year-old girl?
“Well, that wouldn’t happen to us, we know our target market very well”. I doubt that. If you’re anything like the average business in Zimbabwe right now, some expertly done research would show you surprising things about who your target market really is.
Listen, i always say, strategy should be driven by data, not creativity. It’s not good marketing because it’s so creative no one has ever done it before, it’s good because it feels like you’re talking to me…about something I care about, about a solution i believe in.
Ask yourself, do you know what pages on Facebook are popular among your target audience? Do you know what keeps them awake at night? Have you bothered to find out where they hang out for fun?
When you get to know me, your marketing will naturally and effortlessly improve. If your marketing isn’t working, maybe it’s because you’ve got it in the wrong place, or maybe, when I see it, I just don’t believe you, or worse, I don’t even care.
Sciophobia or Sciaphobia is the Fear of shadows, which sucks as far as phobias go, since shadows are everywhere you go. This fear of shadows is quite different to other phobias though, and that’s what makes it so interesting (to me). You see, unlike the Algophobia- Fear of pain, Altophobia- Fear of heights, or Iophobia- Fear of poison, Sciophobia is the fear of something that presents no actual danger – at all! That’s what got me thinking about you and your business.
As entrepreneurs we often fear things that present no real danger.
One of the questions I’m often asked about network marketing, is “Max, which one should i join?” Today I’ll answer that question. Now those of you who know me know also that I don’t easily endorse any opportunity, and when I do, it’s because I’ve done my home-work and often personally made use of it.
Listen, Multilevel marketing is an amazing opportunity for anyone looking to make money in Zimbabwe. It’s a far easier and affordable way to start your own business than most traditional methods, and I highly recommend it…but not just any.
Want to know exactly which network marketing company i recommend, and why? Want to know the facts about why so many are struggling to make money in MLM in Zimbabwe and what you can do differently?
It’s not everyday you come across a vendor that draws a crowd and gets people pulling out their phone cameras. This particular Rasta Carrot seller does just that. Of you don’t speak Shona, you won’t understand a word, but this guys strategy has made him Zimbabwe’s most famous vendor!
Would people pay to reduce other people’s income? This was the question researchers set out to answer in a study published In the French Annales d’Economie et de Statistique. The answer shocked them; a rare glimpse into the nature of both people and wealth.
Once you read my first sentence, you’re off on a journey to discovering one of the most important things you’ll ever learn about marketing. So important in fact that many an expert has claimed this one secret alone can be responsible for as much as 80% of your marketing success sometimes. Personally, i consider it the second most important thing.