In 2018 here are the 5 main reasons people won’t buy from you. I could write the whole day about each of these, but here’s the short version.
They don’t want what you’re selling – Your product is trash, or else you’re just not solving a problem they care enough about. Great marketing of a poor product is one of the fastest ways to destroy your company. You’ll turbo charge your own negative word of mouth – especially in this digital world we live in. If the value of your product isn’t immediately obvious, all hope is not lost. You’ll need to engage in some education based marketing. Take the opportunity to teach prospects about the problem as well as you unique solution over time.
They don’t know that you’ve got it – You need to get louder, clearer and more consistent. Let me ask you a question, how many of your Facebook friends actually know what you do? Oh…they’re not in your target market? Fair enough, but how many decision makers and those who influence them actually know you exist?
They don’t want it from you – You need to re-position yourself. If you’ve got a terrible reputation, a weak offer or a really strong competitor, this can happen quite easily. People who want what you’re selling don’t want it from you.
They don’t believe you – You need to raise your credibility. If people don’t believe the claims and promises you make in your marketing, you’re in trouble. This happens more often than you might think. Back up your claims with proof and make your promises more believable – for example, by being more specific. If you can’t do that, make sure you have a ridiculously strong “risk reversal”, or guarantee.
They can’t afford you – You need to improve your market targeting or work on the perception of your product or make it easier to buy. Of course, pricing is a huge part of your positioning or marketing strategy
One of the questions I’m often asked about network marketing, is “Max, which one should i join?” Today I’ll answer that question. Now those of you who know me know also that I don’t easily endorse any opportunity, and when I do, it’s because I’ve done my home-work and often personally made use of it.
Listen, Multilevel marketing is an amazing opportunity for anyone looking to make money in Zimbabwe. It’s a far easier and affordable way to start your own business than most traditional methods, and I highly recommend it…but not just any.
Want to know exactly which network marketing company i recommend, and why? Want to know the facts about why so many are struggling to make money in MLM in Zimbabwe and what you can do differently?
So now that your business is registered and going formal, you’ll be thinking about office space to operate from. Finding a decent and affordable premises for offices, even in the Harare CBD can be really difficult but perhaps i can help. Whether you’re a small team or a one man band, if your company is registered and you’re looking for office space in Harare, this post is for you – oh and use the form below if you’d like some help with the process.
If your business sells from a shop in Zimbabwe, you’re going to require a shop license to trade legally and fully formalize your business. Here is how to get it done for yourself if you have the time. If you need help with the process we are happy to help for a small fee, just use the form below to get in touch
One of the most important decisions you’ll make in the early life of your business start-up is whether to go it alone, or partner with someone else. Few things can determine the success or failure of a start-up like the quality of its business partnerships. In this article, I’ll take you through some of the critical considerations to make, and the terrible traps to avoid in partnerships, but first
If you’ve been away in South Africa, UK, USA – anywhere in the Diaspora for years, one of the challenges you’re going to face is readjusting to how business works here in Zimbabwe. You may also find it a little challenging to identify or evaluate business ideas or in meeting people who could answer questions or prove useful. As this is a topic i get a lot of questions on, I thought today, i would give you a few suggestions on how to get your Zimbo on…If you know anyone in that position, do share this post with them
1) Don’t Just Sit There, Go somewhere!
If you’re going to find business ideas and opportunities after years away