If you’re in a crowd and wave a red flag, you’ll stand out. Being different will get you noticed. On the other hand, if you stand in a crowd of people waving red flags, and you don’t wave anything…you probably won’t be seen. Everyone’s flags are waving over your head – so it’s not just about being different;
It’s about being different enough to get noticed.
Wait – that’s not good enough either. What if your targeting people with poor eyesight. They You could wave that red flag all day and they wouldn’t notice you. In that case, you’d have to make some noise…”here’s i am”
It’s about being different enough in a way that matters to your target market.