So what if you could hire the Central intelligence Organization of Zimbabwe?
What if you could get them gathering market intelligence for you? These guys train for years, learning how to piece together every possible clue to find their man. For the most part, if the CIO is looking for you, you’re as good as found.
So why all this talk about the Central Intelligence Organization of Zimbabwe? Well, I’ve been thinking a little more about what i said earlier about information and how vital it is. It occurred to me that some people actually ARE looking for information… they just don’t know how to go about it.
Is that you?
Well here’s another tool, my of my favorites. Think of it as the CIO of Google. Like most good tools, it’s extremely easy to use. Unlike digging for info via the search engine – this tool will actually bring the information TO YOU! Nice ha?
It’s called Google Alerts.
I know, it’s not new… but some Zimbabweans still don’t know anything about it. Google Alerts, allows you to receive automatic email notifications anytime someone posts something related to your chosen keywords.
I receive dozens of notifications daily – helps me speed up market research and spy on certain companies and people!
For example, I’m a big Econet fan. I’ve had the pleasure of meeting both Strive Masiyiwa (Econet’s Founder) and Doug Mboweni who runs the show locally… i love how these guys think – they’re smart – So i stalk them online! Whenever anything is published about them, Google alerts me immediately in my in box! That way i get to learn or at least get inspired by what they’re doing.
In business, like politics, like war, (like anything), the person with the most valuable, accurate and actionable information wins.
If i were you, i’d spy:
- on my top 3 competitors
- on all the business people who inspire me
- on the top local companies who buy from me
- and those who supply me.
Heck, i’d spy on anyone and anything that affects my bottom line! After a while you’ll have gathered a more accurate and comprehensive ‘perspective’ on your market, your industry and your competitors.
If you do,
- You’ll be able to spot opportunities where others see nothing but problems.
- You’ll start to notice patterns where others see only chaos,
- You’ll start to predict micro trends that other thought were completely invisible.
As captain Planet would’ve said…
“The Power Is Yours”!
Just got a new thought…What if i could hire the CIO as sales people? Now that would be profitable! From what i hear, they can be VERY persuasive!
Speaking of alerts…If you put your email address in the subscription box below, you’ll get instant notification anytime we post any new posts, free downloads or opportunities on this website.
Yours for smarter business
P.S. If you don’t know who Captain Planet is…forget it. You just didn’t watch enough cartoons as a kid.