They call it the stadium pitch and here’s how it works…
Imagine being in a stadium with 10 000 people, all potential buyers of your product. You’re on stage with a mic and the opportunity to address the crowd about why to buy your product, and why buy it FROM YOU!
Great opportunity… except for a tiny problem
They’ve already been there for 10 hours listening to long boring presentations by other entrepreneurs! It’s hot, no chairs, and what’s more… It’s just been announced that whoever wants to, can NOW go home. You have just 30 seconds before it’s too late.
WHAT DO YOU SAY TO GRAB THEIR ATTENTION, KEEP IT AND LEAD THEM TO BUY YOUR PRODUCT?!
Your first sentence is what’s called your Headline. If it’s weak, no one stops to listen. If it’s the same thing your competitors have been saying the whole day, They’ll ignore you and buy from someone else. If it’s all about how great and exciting YOUR product and YOUR company are…no once cares.
So again…what do you say to them?
Not knowing the answer to that question is basically the problem for most businesses. You have no real way to capture the attention of their market, keep it and profit from it. You assume that just because you’re talking, the market is listening –
You can’t see the thousands of potential buyers, walking away from you every single day!
Want to solve the problem?
Do it with a stadium pitch. It’s a 30 second, or one paragraph statement that immediately captures attention, explains what you do and distinguishes you from your market.
Tomorrow, I’ll develop the idea of stadium pitches further. I’ll show you a few excellent examples and a few formulas on how to construct yours. Be sure to tune in!
In the mean time do you have one already? If you do, email it to me for a free critique, I analyze it for free and show you how and where you can improve it. If you don’t have a stadium pitch but you have a tag line or slogan you use…send that to me and I’ll do the same.
Until then, be thinking. Don’t simply echo your competition, don’t be boring, don’t be irrelevant.