Cruelty towards competitors…? Is that allowed? Well you may be charged with that crime if you take advantage of this easy opportunity.
Businesses in Zimbabwe, South Africa, UK and everywhere tend to do the same thing around about this time…they shut down. From about the 15th of Dec til the 15th of Jan many businesses, business owners and key employees go on holiday. That represents a fantastic opportunity for you…
here’s why.
With all your competitors shut down for 2-3 or more weeks, that leaves you in that time as the only voice in your market place. The only person open to do business with. The only solution for a desperate need in your market.
It’s a great time to target hard to get accounts. to gain a little more market share, to become a little more influencial. Whatever.
If i were you, i wouldnt shut down this Christmas. Or atleast, not for more than a day or two. If you really want an ‘unfair advantage’ that is. Instead devise ways to communicate to your market during this time. Tell them why you’re the most reliable, cost effective, highest quality – whatever.
Alternatively you could just take two or three weeks off and start from scratch in January…in which case you dont want to be my competitor this Christmas.
What would you rather have for Christmas – a stomach full of rice, chicken and hangover? Or a mega head start on your competition?
Max Soutter
p.s. Hey, I’m not saying don’t celebrate Christmas, I’m saying celebrate it by gaining a real life only once a year advantage! I welcome your thoughts.
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